Privacy Policy

Last Updated: July 10, 2026

Introduction

Synaptiq Innovations Private Limited ("LattIQ," "Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.lattiq.com ("Website"). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Website.

1. Information We Collect

We collect information about you in a variety of ways. This information includes:

1.1 Personal Data

  • Identity Information: Name, job title, and other personal identifiers.
  • Contact Information: Address, phone number, email address.
  • User Information: Credentials used to access the platform.

1.2 Data Collected Automatically

  • Usage Data: Information about your interactions with our platform, including pages accessed, time spent on the platform, and other similar information.
  • Device Data: Information about the device you use to access our platform, including IP address, browser type, and operating system.

1.3 Data from Third Parties

  • Partner Data: Information provided by our data partners and third parties that may be combined with information collected on our platform.
  • Publicly Available Data: Information about you from publicly accessible sources.

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • To Provide and Maintain Our Services: Using the data to provide, manage, and improve our platform.
  • To Personalise User Experience: Tailoring content and services according to your preferences.
  • To Communicate with You: Sending you updates, notifications, and information related to our services.
  • For Compliance and Legal Obligations: Ensuring compliance with applicable laws and regulations, including SPDI, DPDPA, and Intermediary Guidelines.
  • For Marketing Purposes: Providing you with marketing communications that may be of interest to you.

3. How We Share Your Information

We may share your information with third parties as follows:

  • With Service Providers: Sharing information with third-party service providers who perform services on our behalf.
  • With Business Partners: Sharing data with our business partners for joint marketing efforts or to provide additional services.
  • For Legal Compliance: Disclosing information to comply with legal obligations or to protect our rights and interests.
  • During Business Transfers: If we engage in a merger, acquisition, or asset sale, your information may be transferred.

4. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by applicable laws. Specifically, your personal data will be retained for the duration of your business relationship with LattIQ, or until you explicitly request its deletion whichever is earlier. After this period, your data will be securely deleted or anonymized, unless a longer retention period is required or permitted by law.

5. Data Localisation and International Transfers

Given the jurisdiction of our operations, your data will be stored and processed within India. We comply with Indian data localization laws and regulations, including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI), the Digital Personal Data Protection Act, 2023 (DPDPA), and The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

6. Data Security and Encryption Standards

We are committed to safeguarding your personal data and employ robust security measures to protect it from unauthorized access, disclosure, alteration, and destruction. Our data handling practices are in strict compliance with industry standards and recognized frameworks, including ISO 27001, which ensures that we adhere to the highest standards of information security management. We implement data encryption, both in transit and at rest, as well as firewalls and secure access protocols to protect your data across our platform.

7. Your Data Protection Rights

Depending on your location and applicable laws, you may have the following rights:

  • Right to Access: You can request a copy of the personal data we hold about you.
  • Right to Rectification: You can request corrections to inaccurate or incomplete data.
  • Right to Erasure: You can request deletion of your data under certain circumstances.
  • Right to Restriction: You can request the restriction of processing your data.
  • Right to Object: You can object to the processing of your data.

8. Google User Data

LattIQ Audience Manager enables Google Ads account connection and Customer Match audience management.

Scopes and consent

Explicit user consent grants access to Google Ads scope and Google Data Manager scope for authorized accounts only.

What we access

Google Ads account lists, Customer Match and lookalike user lists (create, read, update, remove capabilities), and audience metadata including size, status, eligibility, and sharing information.

What you upload

First-party customer identifiers (email, phone, mailing address) normalized and hashed using SHA-256 before they are transmitted to Google.

How we use Google user data

Solely for audience-management features - creating audiences, tracking status, building lookalike segments, and detecting duplication. The company does not use this data for advertising, profiling, or sales.

Storage, retention, and revocation

OAuth authorization tokens are stored; uploaded identifiers process for request fulfillment without retention after submission to Google. Users may disconnect anytime, deleting stored tokens, and revoke access via myaccount.google.com/permissions. Created audiences remain unaffected.

How we share it

Google user data remains unshared with third parties except when strictly necessary to provide the service or legally required.

Limited Use

Adherence to Google API Services User Data Policy applies, including Limited Use requirements.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Synaptiq Innovations Private Limited
Address: Ground Floor, 50-D, Mata Mandir Gali, Gokulpeth, Nagpur 440010, Maharashtra, India
Email: akash@lattiq.com
Phone: +91 8001341911
Website: www.lattiq.com