Performance marketing has compressed into the same audience pool everyone else is bidding for. We build audiences from payment networks, utilities, and logistics data - showing who buys, pays, and stays loyal. So your CAC drops and your LTV rises.
Define audiences by payment behaviour, spend trajectory, and category affinity - not who lives where.
Audiences delivered into Meta, Google, DV360 and your DSP of choice. Only hashed IDs leave; no raw data.
Match acquired users back to ecosystem signals - so you know which audience actually drove revenue.
1P Exclusion and low-LTV suppression layers so that you pay only for new relevant users
Build audiences from ecosystem signals, push to Meta/Google/DSP, measure first-swipe ROI and lifetime customer value.
Build behavioural audiences, activate them on any channel, prove the lift head-to-head, then keep them fresh - all on hashed IDs.
Define audiences on 800+ signals from payment networks, utilities and logistics; validate projected CAC impact before you spend.
One click to Meta, Google, DV360 or your DSP; direct API for custom destinations. Only hashed IDs move - zero raw PII leaves.
Run a 7-day head-to-head: your current audience vs ours. Watch CAC, conversion rate and customer lifetime value move.
Continuous audience refresh, suppression updates and performance reporting. Set it up once; let it run.
We replaced our demographic + retargeting audiences with LattIQ ecosystem-affinity audiences for Meta and Google. CAC dropped 42% and first-swipe activation jumped 38%. It's now our default for card acquisition.
Our LattIQ-built lookalikes outperformed platform-native lookalikes by nearly 2× on CTR - and lead-to-policy conversion was 31% better. We don't run a campaign without it now.
Build and test a LattIQ audience on your next campaign-7-day head-to-head against your current playbook. We measure the lift; you measure the ROI.
Build a test audience →Only input needed is the day-to-day of your ideal customer - in terms of demographics, digital habits, purchase behaviour, and spending capacity. We find these signals across our partner ecosystem and deliver the audiences that fit, directly to your marketing channels.
Platform targeting is limited to content consumption and interests. We bring real-world signals - actual spend, purchase behaviour, switching intent and spending capacity - so you reach actual buyers instead of interest-based proxies.
All your major channels - Meta, Google Ads, DV360, The Trade Desk, and other programmatic DSPs via direct API. Audiences are pushed as hashed IDs into each platform's native upload flow. Don't see your DSP in the list? We can build a connector - just ask.
Clients typically see 30–50% lower CAC over 12 months. And we prove it up front: a 14-day head-to-head test against your existing targeting, with everything else - creative, budget, settings - held exactly the same, so you measure the lift before committing.
We charge 18–20% of your media spend, or a flat CPM for premium inventory campaigns. No setup fees. Share your volume and we'll model the unit economics with you on a 30-minute call.