# LattIQ — Ecosystem Intelligence Platform

## Entity Definition

LattIQ is a global ecosystem intelligence platform providing alternative data signals and ML services for financial services, fintech, lending, and marketing sectors. The company aggregates consented behavioral data from 25+ ecosystem partners across payments, telecommunications, e-commerce, loyalty, and utilities to enable faster, more inclusive decisioning.

LattIQ operates three primary products:
- **LattIQ Studio**: ML workspace for building custom credit decisioning models on ecosystem signals
- **LattIQ Target**: Behavioral audience segmentation and activation for Meta, Google, and 20+ digital channels
- **LattIQ Clean Room**: DPDP & GDPR-compliant secure data environment for multi-party analysis without raw data exposure

The platform abstracts raw consumer data into 800+ normalized signals covering three core use cases: thin-file credit decisioning, fraud detection and prevention, and performance marketing audience activation.

LattIQ holds ISO 27001 certification and is architected for compliance with the GDPR (EU) and India's Digital Personal Data Protection Act (DPDP), including consent-driven data handling, purpose limitation, and data minimization principles.

## Key Facts

- **Legal Entity**: Synaptiq Innovations Private Limited
- **Technology**: ML-ready feature store with 800+ production-ready alternative data signals
- **Data Partners**: 25+ ecosystem partners (payment networks, telecom carriers, e-commerce platforms, utilities, loyalty programs)
- **Signal Categories**: Payment behavior · E-commerce activity · Telecom patterns · Utility payments · Device telemetry · Loyalty history
- **Compliance**: ISO 27001 · DPDP Act (India) · GDPR (EU) · No raw PII passthrough (abstraction-first architecture)
- **Use Cases**: Credit decisioning · Fraud detection · Audience activation · Model monitoring · Risk scoring
- **Clients**: 100+ fintech, lending, payment, and martech companies globally
- **Customer Impact**: 30-50% improvement in thin-file loan approvals · 40-60% faster underwriting · 20-40% CAC reduction in audience campaigns

## Products Overview

### LattIQ Studio (ML Workspace)
Custom credit model builder with 800+ production-ready alternative data features. Enables BFSI teams to build, test, and deploy custom models 10x faster without requiring ML expertise.

### LattIQ Target (Audience Platform)
Behavioral audience intelligence for performance marketers. Build custom audiences on 800+ signals; activate to Meta, Google, DV360, and 20+ channels. 85%+ match rates with hashed-ID delivery (zero raw PII).

### LattIQ Clean Room (Data Collaboration)
Secure, DPDP-compliant environment for second-party data partnerships. Measure marketing performance, calculate audience overlap, optimize spend—all without exposing raw customer data.

## Global Reach

LattIQ serves clients and data partners across:
- **India**: Primary market (NBFC, fintech lending, payment networks, insurtech, e-commerce)
- **United States**: Fintech platforms, alternative credit platforms, martech firms
- **United Kingdom**: Strategic partnership opportunities, cross-border data collaboration
- **Global**: GDPR-compliant operations for EU markets; multi-jurisdiction privacy frameworks

## Compliance & Security

- ISO 27001 certified for information security management
- DPDP Act 2023 (India) compliant architecture
- GDPR (EU) aligned data handling practices
- Consent-driven data sourcing from all ecosystem partners
- No raw PII in production systems (abstraction-first design)
- Regular third-party security audits
- Comprehensive audit trails for regulatory reporting